Life Biotech Pty Ltd (Life Biotech) and its related companies (we, our, us) comply with the Australian Privacy Principles contained in the Privacy Amendment (Enhancing Privacy Protection) Bill 2012 amending the Privacy Act 1988(Cth) to the extent these apply to each Life Biotech entity.
This policy is in addition to Life Biotech Terms & Conditions governing the website and should be read in conjunction with the Terms & Conditions. Life Biotech recognises that your privacy is very important to you and that you have a right to control your personal information. We know that providing personal information is an act of trust and we take that seriously.
How different types of personal information are collected?
The personal information that we collect could include your name, age, gender, the organisation you work for and ABN, your physical address, postal address, telephone and fax numbers, and your email address. In some circumstances, a failure to provide such information could result in us being unable to assist you or provide our products or services to you.
We primarily collect information about you when you use or request a product or service, complete a survey, questionnaire or when you communicate with us by email, telephone, in writing or in person.
We will only collect information about an individual for purposes that are relevant to our business. For example, we may collect an individual’s name, contact information and other details relevant to our business relationship with that person. In some cases, we may also be required by law to collect personal information, for example, occupational health and safety laws. This information may be required to respect an individual’s request or provide our services.
In some instances, if all necessary personal information is not provided, we may be unable to assess or process your information or provide you with the products or services you require.
We may also collect anonymous information regarding visitors to our website. This may include Internet Protocol (IP) address, previous sites visited, internet provider location and date and time of the visit.
We may collect sensitive information, such as health information when it relates to the provision of a good or service or its evaluation. We will only collect this information with your consent or otherwise in accordance with the Australian Privacy.
For what purposes do we collect, hold, use and disclose your personal information?
It is important to know that by using our website:
You agree that if you submit your personal information to us, we may create a database record about you
To receive our website services, you agree that we may collect information from you and from your use of our website, and you agree that this information may be disclosed to our service providers
You agree that we may contact you with information about products, special offers, and updates (unless you have stated that you do not wish to receive these communications)
We collect, hold, use and disclose your personal information for the following purposes:
to provide products or services to you;
to answer inquiries and provide information or advice about our products or services and/or special offers, and general health advice where appropriate;
to update our records and keep your contact details up to date;
to process and respond to any complaint made by you;
to comply with any law, rule, regulation, lawful and binding determination, decision or direction of a regulator, or in co-operation with any governmental authority of any country (or political sub-division of a country);
to ask you for your opinion or comments about our products and/or services;
to promote our products, services and offers to you through a range of mediums, including but not limited to email, social media and third-party online advertising on websites such as Facebook, Instagram and Google;
to collect statistical data for marketing analysis; and
to protect the rights, goodwill or property of Life Biotech.
Services which may be accessed by telephone or by mail include:
Information on health conditions and products brought to you by the Life Biotech brands.
Retail inquiries. Consumers can contact our Product Advisory Line (02 9411 6785) which provides support and advice on our range of products.
Services which may be accessed through some of our websites include:
Online customer support and advice on retail brands.
Information about new products or services.
Retailer support & training for retail brands.
Please note that information collected about you by our Product Advisory team is not recorded, and is securely discarded at the end of the query.
Cookies in and of themselves do not personally identify users, although they do identify a user’s browser. The cookies simply operate as a unique identifier which helps us to know what our users find interesting and useful on our website, almost like a questionnaire. We do not link this information back to other information that you have provided to us. We do not store any information inside cookies.
Website analytics and Social Media Sites
Our website uses Google Analytics, a service that transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.
Communicating with you
We may contact you at your email or other address (including social media pages), which you provide to us in order to:
provide you with information that may be of interest regarding our brands, products, and special offers and other matters which may interest you; and or those of you with an email address, to send you an email newsletter.
By registering to receive email newsletters from Life Biotech, you consent to be the recipient of commercial and non-commercial electronic messages from Life Biotech and its brands.
We will not send you advertising information without first asking you whether you wish to have promotional information sent to you.
This website uses Google AdWords
How to opt-out
If you do not wish to participate in our Google AdWords Remarketing, you can opt-out by visiting Google’s Ads Preferences Manager. You can opt-out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
Facebook Custom Audience
Personal Data collected: Cookies and email addresses.
We may share hashed portions of your personal information with certain strategic partners to make our business more responsive to your interests and/or those of like-minded consumers. For example, we may aggregate your email address together with the email addresses of others who use our website or our services and transmit the hashed data to Facebook for the purpose of creating “Custom Audiences” (where targeted ads are sent to people on Facebook who have already used our services or been to our website).
As Facebook controls the display of your ad preferences, please refer to Facebook’s page titled About Facebook Adverts for an explanation on how to adjust your Facebook ad preferences, available at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
Opting out of communication
An ‘opt-out’ mechanism is offered, so that you may have the opportunity to decide to not receive marketing or promotional information from us. We will remove you from any of our lists that may be used for communication purposes. At any time you may contact the company to ‘opt-out’ of any future direct marketing. Additionally on all direct marketing correspondence, the ‘opt-out’ mechanism will be made clear. To contact us on email: firstname.lastname@example.org
How is personal information disclosed?
Personal information held by us is disclosed by us in accordance with the Australian Privacy Principles and the Information Privacy Principles contained in the law and to the extent either is applicable. We will only disclose personal information to a third party where we have your consent, or where the disclosure is permitted or required by law. For example, we may disclose information as follows.
Life Biotech’s related companies
External providers, such as suppliers, consultants, and agents, including organisations that provide information technology and infrastructure support services that provide information technology and infrastructure support services
Tax, financial, audit, and legal advisers
Government, regulatory and law enforcement bodies
Event registration, marketing database, and Live Chat services
Life Biotech contracts out some functions and relies on third party suppliers to conduct specialised activities such as event registration services, marketing database services provided by Mailchimp and Live Chat platform. Services provided by these third parties are controlled and operated from the United States and are not intended to subject to the laws or jurisdiction of Australia. You agree that by providing personal information it may be accessed by these organisations providing services in any country where they have facilities or in which they engage service providers, and you consent to the transfer of information to countries outside of Australia, including the United States, which may have different data protection rules than those in Australia. These third-party service providers are required not to use your personal information other than to provide the services requested by us. We will take all reasonable steps necessary to ensure that any personal information transferred overseas is kept securely and in accordance with our privacy laws by the overseas entity.
Security of your personal information
We take precautions including administrative, technical and physical measures to safeguard your personal information against loss, theft, and misuse, as well as against unauthorised access, modification, disclosure, alteration, and destruction. We protect electronic data using a variety of security measures including password access, data back-up, and firewalls.
Keeping personal information up-to-date
We seek to ensure that the personal information it holds is accurate, up-to-date and complete. If we are informed that the information it holds is inaccurate, out-of-date or incomplete, we will correct the information or ensure that the amendments or errors are noted.
What do we do with personal information when it is no longer needed?
We destroy personal information if it is no longer needed for the purposes for which it was collected, or if the law no longer requires us to retain it. We use secure methods to destroy or de-identify the information. We dispose of all hard copy documents and delete electronic information from our systems.
Access and correction
At any time you can advise us of changes to your personal information. You have the right to ask for the personal information held about you and to advise of any inaccuracy. If you make an access request, we will ask you to verify your identity and specify what information you require. Your request must be in writing.
We may ask the reason for your request so we can assist you most effectively. However, you are under no obligation to provide a reason if you do not wish to. We reserve the right to charge a fee for any significant costs incurred by us in providing access to personal information.
Your trust in Life Biotech and our brands is very important to us. If at any time you want to know exactly what personal information Life Biotech is holding about you, you are welcome to request it by emailing us at email@example.com
Changing and deleting the information we have about you
If at any time you wish to change personal information that is inaccurate or out of date, please contact us by emailing us at firstname.lastname@example.org and we will change this record. If you wish to have your personal information deleted, please let us know in the same manner as referred to above and we will take all reasonable steps to delete it unless we need to keep it for legal reasons.
We take breaches seriously and has procedures to help identify and resolve a breach, potential breach or complaint as quickly as possible. This includes appropriate escalation processes to the General Counsel and notification processes in the event of a serious breach.
Every complaint is forwarded by the staff member who receives it to the Privacy Officer. You will be notified of the process for dealing with the breach or potential breach. Your complaint will be thoroughly investigated and a suitable resolution negotiated with you.
If you are not satisfied with the resolution of your complaint by us, in Australia you may contact the Office of the Australian Information Commissioner (OAIC) (http://www.privacy.gov.au/complaints) who may investigate your complaint.
Our aim is to respond to all inquiries promptly.
For inquiries or feedback about this policy or for complaints about our handling of personal information, please email the Privacy Officer at email@example.com or otherwise you can:
Life Biotech Pty Ltd
Suite 601, 815 Pacific Hwy
Chatswood, NSW 2067
Telephone:+61 (0)2 9411 6785
This document was last updated on 28 February 2020